WHY WE FLY AT BETA

Sharp Cheddar Films was brought on to capture Why We Fly at BETA - a project blending in-depth interviews with dynamic b-roll that brought us everywhere from factory floors to the skies above Vermont (including a helicopter shoot). The experience gave us a real look inside BETA’s culture - a team of inspired, curious, and passionate people, each department working in harmony toward a shared mission.

BETA Technologies, based in South Burlington, Vermont, is pioneering the future of aviation with electric propulsion and electric aircraft. Their mission: to create an elegant, electric aviation solution that enables their customers to move people and cargo safely, cost-effectively, and with minimal environmental impact.

Camera Specs

• A-Cam (Interviews): RED Monstro

• B-Cam (Interviews): Blackmagic 6K Pro

• B-Roll: Primarily BM6K Pro with Leica R 50mm f/2.0 Summicron + Aivascope 1.5x anamorphic adaptor

• Specialty Shots: Zenitar 16mm Fisheye for tight aircraft interiors

• Additional: Leica R lenses throughout for their character and warmth

The combination of high-end cinema tools, aerial perspectives, and immersive storytelling gave us the opportunity to capture not just what BETA builds, but why they fly.