Töst Cans
The Creative Brief
This spot, created for TÖST Beverages’ new canned format, plays on the massive screens inside T-Mobile Arena in Las Vegas, designed to command attention in a stadium setting. Built for scale, the piece pairs crisp, richly saturated visuals with a layered sound design that swells into a symphonic rhythm, pulling viewers in from every corner of the arena. The result is an immersive sensory experience—a cinematic toast to refreshment that leaves fans thirsty for more before the next inning
Behind The Scenes
Lighting Diagram
Photon Theory
The backdrop was a textured light grey, but rather than leaving it flat, I built a layered palette by mixing three distinct color temperatures across it. A Tungsten Source Four Leko, corrected with a bastard amber gel, came from camera right to cast a warm beam that added dimension and visual interest. Beneath the table, an Amaran PT4c tube with a soft pink hue washed the background in color, tying directly into the tones of the liquid and the can. Finally, an Aputure 60x at 3200K pushed through a cucoloris from camera left, breaking up the light subtly and introducing gentle contrast to keep the background dynamic.
Stills
Team Credits
Produced by: Sharp Cheddar Films
Director/DP/Styling/Edit: Sharp Cheddar Films
Photography: Sharp Cheddar Films
Graphics: John Sappo
Colorist: Nick Lareau
Shake & Bake
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