WhistlePig x PitViper

Overview
WhistlePig and Pit Viper joined forces to launch Limited Edition SummerStock Whiskey, a bold summer collaboration designed to embody sunshine, fun, and laid-back adventure. To bring this vision to life, Sharp Cheddar Films was hired to shoot and edit an energy-packed video that captures the spirit of both brands.

Objective
Create a high-octane, visually entertaining film that highlights:

The WhistlePig Farm in Shoreham, Vermont — from its rolling landscapes and golden wheat fields to its resident pigs.
The solar-powered innovation and sustainability behind WhistlePig’s process.
The SummerStock Whiskey as the ultimate summer sipper, made to pair with Pit Vipers and good times.
The influencers and professional athletes who embody the playful, adventurous lifestyle.

Goal
Position SummerStock Whiskey as a fun, bold, and stylish must-have for summer adventures while reinforcing WhistlePig’s commitment to sustainability and Pit Viper’s irreverent energy.

Tone & Style
Energetic & Entertaining: Packed with movement, laughter, and summer fun.
Cinematic & Playful: Balancing polished visuals with an irreverent edge that matches Pit Viper’s brand voice.
Farm-Fresh & Authentic: Showcasing the WhistlePig farm, pigs, and Vermont landscape.

Key Elements Featured
Location: WhistlePig Farm, Shoreham, Vermont
Product: Limited Edition SummerStock Whiskey
Talent: Influencers, professional athletes & WP + PV employees
Environment: Wheat fields, farm animals, solar-powered distillery
Themes: Sustainability, adventure, summer celebration

Product Insight
SummerStock Whiskey is a blend of Wheat and Rye Whiskeys, finished in a toasted barrel solara, designed as a laid-back summer sipper. Proceeds benefit Everybody Solar, connecting good times with good impact.

Deliverables
1x Hero Brand Video (social + digital campaign)
Cutdowns for social media placements