Williston Bikram Yoga
The Creative Brief
The concept for “Why Yoga?” was to convey how yoga - as a mental, physical, and spiritual practice - extends beyond the studio and into everyday life. We wanted to show that the focus, awareness, and balance cultivated on the mat can ripple into the world outside the yoga chamber.
Photographically, the approach centered on seamless transitions between scenes. Using match cuts, we connected movements inside the yoga studio to actions in the outside world, maintaining continuity through a dolly move that followed similar physical gestures from one space to the next. This created a visual metaphor for the way yoga carries through every aspect of life, giving the audience a sense of flow and harmony.
Camera Specs: RED Monstro 8K paired with Tokina Vista Prime lenses, chosen for their sharpness, cinematic look, and ability to capture intricate detail in both interior and exterior lighting conditions.
Stills
Team Credits
Client: Bikram Yoga Williston, Center for Strong Mind Strong Body
Produced by: Sharp Cheddar Films
Director: Ashton J. Harrewyn
Director of Photography: Ashton J. Harrewyn
AC: Cal Hopwood
Gaffer: Michael B. Fisher
Editor: Ashton J. Harrewyn & Michael B. Fisher
Colorist: Michael B Fisher
Shake & Bake
Let’s Collaborate
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