For the Guz-Jūs project, Sharp Cheddar Films set out to showcase the can design with bold, eye-catching visuals. We shot the cans in studio on a sheet of black acrylic, creating a sleek mirrored reflection that gave the product a premium edge and a sense of depth.

As part of the process, we also had the privilege of photographing Luis Guzmán himself. That portrait served as the reference for the illustrated likeness featured on the can, grounding the brand in authenticity while celebrating Guzmán’s iconic personality.

The result is a visual story that blends clean, modern product photography with character-driven portraiture - a perfect reflection of what Guz-Jūs stands for: fun, flavor, and originality.